The Dudes, a Berlin Affair in Hackney
is a store leaning, nonchalant, against The Premises Cafe
on Hackney Road in London East End. Co-owner-artist MCBESS built his aesthetics into a trademark. The store is a Berlin transplant from Dudes Factory founded in 2010 by a bunch of friends with gold on their finger tips: “the core ideal of The Dudes is to keep the creative process fresh, fun and relevant to their lifestyles which combines art, music, the culinary arts and a huge range of other subcultures like skateboarding, tattoos and graffiti all seamlessly merged into the unique brand that it is today.” Nothing more.
Photography by Claudine Boeglin @dandyvagabond @PremisesStudios #Hackney #London