Dandy Vagabonds

Claudine Boeglin

Photography by Claudine Boeglin

Creative Director * Content Creator * Content Strategist

Luxury brands risk becoming faceless as they scale. I bring intimacy back to the impersonal, creating content that breathes life into spaces and stories that have grown distant from the humans they serve.


Philosophy

I am a journalist at heart. My work begins with research, observation, and insatiable curiosity—treating facts as the architecture of storytelling. From this foundation, I craft content that is both rigorous and poetic, grounded in truth yet alive with resonance.

For over two decades, I've built narratives for Magnum Photos, Le Monde, the Thomson Reuters Foundation, Revealing Reality—organizations where ethics aren't performative, they're foundational. I apply the same principles to all my projects: sustainability as truthful strategy, humanity over acronyms, and the long view over quick wins.


Sensorial Architecture * Like a Movie Set

I believe luxury is not about exclusion, nor the hollow promise of 'exclusive.' Luxury is a sensorial and intellectual architecture—depth, connivence, and curatorial precision that resonates through aesthetics. Like a film set crafted by talented creatives and makers, each in a precise field of knowledge, these ephemeral spaces and experiences emerge from savant convergence.


Intimacy * Privacy * Role Play

Celebrations of intimacy, love, fantasies, and role play. Hotels and resorts are performative spaces that value people's worth. Luxury is first and foremost sensorial: it teases and pleases the senses, brings peace and streams to busy headspace. Through my lens, I capture what is real as it was envisioned. My writing aims to honor what seeded that display of shared pleasures. Through listening and first-hand exploration, I build the sparks of stories that make each environment a distinctive connection to be felt.


Storytelling Palette

Photography. Reportage-style storytelling with wide, medium, and close angles. Still life for food, design, and details of interiors. A lens that finds the intimate in the grandeur.

Video. Scripted content that moves beyond aesthetics and captures moods. Narratives for real estate, hospitality, and lifestyle that bring the space closer to its audiences.

Writing. Editorial depth meets brand voice with wit and poetry grounded in fact.

Research. From concept to execution, research is key to content strategy.
We must first anticipate the times, people's needs and aspirations, and capture all social shifts that might lead to changes in human behaviors. Industry trends and forecasts help find the right markers to build connection with clearly identified audiences.


Pedigree

Dandy Vagabonds. Founder and Creative Executive, from London and Lisbon.
Ten years of fierce independence, serving clients globally. Past experiences.

Magnum Photos. Creative Director, New York. Led multimedia innovation and storytelling platforms. Le Monde. Managing Editor, Paris. Launched lemonde.fr, leading 25 journalists in digital transformation. Thomson Reuters Foundation. Multimedia Director, London. Built awardwinning documentary and data visualization teams. Revealing Reality. Consultant mentoring researchers in photography as a story and evidence tool in place-based research.


Geographies

I've created content across continents—New York, Paris, London, Kabul, Los Angeles, Istanbul, Amsterdam, Beirut—and Lisbon where I am mainly based. I understand how geographies and cultures shape and might change stories, how both inform branding, and how luxury translates with its own alphabet across borders.

My dream new clients: resorts, real estate developments, and hospitality groups where nature meets aesthetics with sustainability has a non-negotiable part of the foundation.

Connect
Photography Claudine Boeglin @dandyvagabond Photography Claudine Boeglin