Series in collaboration
MACK + Erased Tapes
Concept by Claudine Boeglin
“… The camera flash is instantaneous and much stronger than daylight. But all this light plunges the world into night, or moonlight. The world appears as an illuminated stage. Everything seems to be happening at the end of the day. Just when the world should be sleeping, it offers a heightened performance of itself. We never really see people or places: we see the light they reflect. And the quality of that light affects how we understand them…”
David Campany (fragment from intro of book Scene by Alex Majoli)
Photographers and musicians share the edge of a stage. In the theatre of the real, the intimacy of a music studio, the house of others, on the live stages of history and entertainment, they interact with their subjects and fans, some engaging from a distance, some crossing the pit to plunge into the crowd; both loaded with the visceral and sensorial experiences they shape and share with many. In both fields, the content builds flows.
is a conceptual winding path and celebration of curatorial independence in photography and music.
The project invites two major cultural labels to share on their choices in a playful collaboration.
It brings together the art book publishing house MACK
founded by Michael Mack in 2010 with the music label Erased Tapes
created by Robert Raths in 2007, to cross-reference photography and music, highlighting the path taken by the two over a decade.
London-based, Mack & Raths are in many aspects ‘spiritual twins’ in their bold and successful support of seminal authorship. By interlacing and weaving together the artwork they have supported, Serpentine aims to immerse audiences in a sensoryscape
composed with visuals and sounds – expressed through installations, performances and in conversations.
Throughout the project, the act of curating will itself become reflective. Should the content be mixed through the poetry of algorithmic randomness? Should it be a tennis table game of two brains entangled? Should artists on each side be invited to play? Could the audience have an active role? There are multiple possibilities to be imagined.
Serpentine could be non-linear. Interchange / constellation / mindmap. One pathway could see the founders hand-pick artwork that says the most about themselves. Another could be pairing artists through subjects for which they have an affinity and friction in vision. Another could be computer generated via algorithmic queries building a pathway with a life of its own – a jazz improv experience.
The combinations are in essence infinite. The content excavation in such experiments might even surprise the content producers themselves.